Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Be the sponsored option right below ChatGPT's answer
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Stop paying for clicks from job seekers, DIYers and bargain hunters. Pick your industry and the categories to block, and get a ready-to-paste negative keyword list in the right match type.
Paste the list into Google Ads under Search keywords, Negative search keywords. Review it first: remove anything you actually sell.
Without them, part of every local ad budget goes to searches that were never going to become customers. Negative keywords are the fastest fix.
Google matches your keywords to many related searches. Without negatives, a roofing ad can show for “roofing jobs”, “how to fix a roof leak yourself” or “roofing shingles home depot”, and you pay for every one of those clicks.
Use phrase match for most negatives. Use exact match when a word is fine in other searches but one exact search is not. Remember that negatives don’t cover plurals and misspellings, so add those too.
Put negatives that apply everywhere (jobs, DIY, training) in a shared negative keyword list attached to every campaign. Use ad group negatives to steer searches to the right ad group, for example blocking “commercial” in a residential ad group.
Every week while a campaign is new, then every two weeks. We read every search term in the first 72 hours after launch and turn anything irrelevant into a negative before it eats the budget.
Negative keywords tell Google which searches should not show your ad. Adding "jobs" as a negative, for example, stops a plumbing ad from showing to people searching for plumbing jobs, so you don't pay for clicks that will never become customers.
Phrase match is the safest default for most local businesses: it blocks any search containing the words in that order. Negative broad blocks searches containing all the words in any order. Negative exact only blocks that exact search. Negative keywords do not match close variants or plurals, so add those separately.
There is no right number. Start with a list like the one this tool builds, then add new negatives every week from your search terms report. A well-run local account usually builds up hundreds over time.
Only if you never offer anything free. If you offer free estimates, free consultations or free inspections, people searching for those are often your best leads, so leave "free" off and block specific phrases instead.
In Google Ads, go to Audiences, keywords and content, then Search keywords, then Negative search keywords. You can add them to a campaign, an ad group, or a shared negative keyword list that several campaigns use.
Open the search terms report for the last 30 days, look for searches that don't match what you sell, and add the unwanted word as a negative. Paste your search terms into this tool and it flags the ones your list would block.
We manage Google Ads for local service businesses as a Google Premier Partner (top 3%): search terms reviewed, negatives added and budget moved to what brings in leads.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
