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Free Google Ads ad preview

Google Ads ad preview and character counter.

Let AI draft your ad from your own website, or write it yourself, and watch it come to life: live counts against the 30 and 90 character limits, policy checks that catch disapprovals early, and a mobile and desktop preview.

  • 30 / 90headline and
    description limits
  • 15 + 4headlines and
    descriptions
  • CSVfor Google
    Ads Editor
Responsive search ad builderWrite it yourself or let AI draft it
Headlines
Descriptions

An approximation of a Google search ad. Google picks which headlines and descriptions show.

Checks

    Export

    Writing better search ads

    How to write a Google Ads ad that gets the click.

    Strong responsive search ads give Google enough different headlines to test, match what the person searched, and give a clear reason to call you instead of the next ad.

    What should my headlines say?

    Mix three kinds: the service and city the person searched (“Emergency Plumber in Tampa”), a reason to pick you (“Licensed and Insured”, “Upfront Pricing”) and a clear next step (“Call for Same-Day Service”). Only claim what is true.

    Should every headline include the keyword?

    No. Put the main keyword in two or three headlines so it shows often, then use the rest for different benefits. Fifteen versions of the same line give Google nothing to test.

    What makes an ad get disapproved?

    The common ones: exclamation marks in headlines, words in all caps for emphasis, repeated punctuation, phone numbers in the text, and claims like “#1” or “best” that you can’t back up on the landing page.

    What are display paths?

    The two path fields add words to the green URL, like yoursite.com/plumbing/tampa. They don’t change where the ad goes; they show the searcher they’re in the right place.

    FAQ

    Google Ads ad text, answered.

    How many characters can a Google Ads headline have?

    A responsive search ad headline can have up to 30 characters, and a description up to 90. The two display path fields allow 15 characters each.

    How many headlines and descriptions does a responsive search ad need?

    At least 3 headlines and 2 descriptions, and up to 15 headlines and 4 descriptions. Google mixes them, showing up to 3 headlines and 2 descriptions at a time.

    Can I use an exclamation mark in a Google Ads headline?

    No. Google's editorial policy does not allow exclamation marks in headlines. Descriptions can have one. Repeated punctuation like "!!" or "??" is not allowed anywhere.

    Can I write a headline in all caps?

    No. Google disapproves ads that use capital letters for emphasis, like FREE or CALL NOW. Accepted acronyms and abbreviations such as HVAC or ASAP are fine.

    Can I put my phone number in the ad text?

    No. Phone numbers are not allowed in headlines or descriptions. Add a call asset instead, which shows a tappable call button and lets Google track calls from the ad.

    Is this preview exactly what Google will show?

    It is a close approximation of the current search ad layout. Google decides which headlines and descriptions to show, in what order, and may add assets like sitelinks, so the live ad can look different.

    Can AI write my Google Ads for me?

    Yes. Paste the page your ad will send people to and the AI writer drafts 15 headlines and 4 descriptions from what that page says, in English or Spanish. Every line is checked against the character limits and Google's editorial rules before you see it. The AI is told not to make up ratings, prices or guarantees, but read every line before you publish, because you know your business best.

    How do I upload these ads to Google Ads?

    Click Export CSV and import the file in Google Ads Editor with Account, Import, From file. Add your campaign and ad group names first so Editor knows where each ad goes.

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