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Every unanswered call is a customer deciding whether to wait or call the next company. Put in your own numbers and see what it adds up to each month and year.
Calls get missed at the worst times: when the team is on a job, after hours, at lunch and during the busy season, which is exactly when demand is highest.
Invoca’s 2026 home services benchmarks report found that nearly half of calls to home service businesses never reach a person. Check your own phone system’s missed-call log for a week to get your real number.
Someone with a burst pipe or a locked car wants help now. Many hang up and call the next business on Google rather than wait for a call back, so the first company to answer often gets the job.
A missed-call text back that replies within seconds, an answering service, or an AI receptionist that answers every call, books the job from your calendar and sends urgent calls straight to your phone.
If you pay for clicks, every missed call is paid for twice. We track every call from Google Ads with call recordings in Clarity, so you can see which calls went unanswered and when.
Multiply the calls you miss each month by the share of those callers who would have hired you, then by your average job value. A business that misses 40 calls a month, would have booked 4 in 10 of them and averages $400 a job loses about $6,400 a month. This calculator does that math with your numbers.
More than most owners think. Invoca's 2026 home services benchmarks report found that nearly half of calls to home service businesses never reach a person. The easiest way to know your own number is the missed-call log on your phone system or call tracking.
Some do, but many call the next business on the list instead, especially for urgent jobs like a leak, a lockout or a breakdown. That is why the calculator asks what share of missed callers never call back.
Options include a call answering service, a missed-call text back that replies within seconds, or an AI receptionist that answers every call, books the job and sends urgent calls to your phone. Measure your missed calls first so you know what it is worth fixing.
Use the average invoice for the kind of job these calls are about, not your biggest jobs. If customers come back for years, raise the jobs per customer number to see the lifetime value you are losing.
We set up and manage AI receptionists for local service businesses: every call answered, jobs booked on your calendar and urgent calls sent to your phone.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
