Generate recurring residential and commercial cleaning clients. Rank for maid service searches.
$2–$28per click
All industries
Cleaning & restoration marketing
When it floods at 2 a.m., they call whoever answers.
Water damage, mold, storm damage and the weekly clean. We run Google Ads, Local Services Ads, SEO and the map pack for cleaning and restoration companies, built around the two moments you win: the emergency call, and the customer who books again.
- 12cleaning and restoration
industries - 24/7emergency campaigns,
call-only after hours - 3 daysfrom kickoff to
live campaigns
BeforeAfter
Water damage, 11:40 p.m.Called from a Google ad. Crew on site in 38 minutes.
Drag to clean it up
Illustration of a sample job, not a client photo.
- Industries in this category
- 12
- Cheapest clicks from
- $2
- Priciest clicks up to
- $190
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
The 2 a.m. call
In restoration, the first company to answer wins.
- 2:07a.m.
The pipe bursts
Water is coming through the kitchen ceiling. The homeowner grabs a phone.
- 2:09a.m.
The search
“Emergency water removal near me.” Three ads and a map pack come up.
- 2:10a.m.
Two voicemails
The first two companies don’t pick up. Nobody leaves a message at 2 a.m.
- 2:11a.m.
Yours answers
A call-only ad routed to your on-call phone. A real person books the crew.
- 2:52a.m.
Truck in the driveway
The job, the insurance claim and the five-star review are yours.
A sample night, to show how emergency jobs are won. We set up after-hours routing, call-only ads and answer-rate tracking so this is you.
Twelve industries
Find your service. Open its playbook.
Each one has its own overview, Google Ads playbook and SEO playbook. Pest control, junk removal and pressure-heavy outdoor work also have a home in property & outdoor services.
Get more carpet cleaning appointments. Compete with franchises and win on quality and reviews.
$10–$22per click
Book recurring residential and commercial window cleaning contracts. Build a steady revenue pipeline.
$6–$18per click
Book more residential and commercial pressure washing jobs. Before-and-after results that sell themselves.
$8–$28per click
Get emergency restoration calls 24/7. Rank first for water damage and flood cleanup searches.
$18–$190per click
Generate mold inspection and remediation leads. Capture emergency mold removal calls from homeowners.
$18–$48per click
Discretion-first marketing for trauma, unattended-death, and biohazard remediation companies. Insurance-billing-friendly lead flow.
Playbook ready
Discretion-first marketing for hoarding, eviction, and trauma cleanouts. Landlord and property-manager repeat funnels.
Playbook ready
Own the 72-hour post-storm window. Capture emergency tarping calls and feed the re-roof pipeline.
Playbook ready
First-to-answer wins. Overnight board-up and emergency glass leads from property owners and managers.
Playbook ready
High-ticket encapsulation projects from moisture and odor searches. Free-inspection funnels that close.
Playbook ready
Testing and abatement leads triggered by home sales, renovations, and health concerns.
Playbook ready
What a click costs
A weekly clean is a $10 click. A flooded basement can be $190.
Recurring cleaning and emergency restoration live in the same category and run on completely different math. One wins on volume and repeat visits; the other wins on being the first company to pick up the phone, often with an insurance claim behind the job.
We build separate campaigns, budgets and landing pages for each, so emergency clicks never compete with routine ones.
- Water Damage Restoration$18$190
- Mold Remediation$18$48
- Cleaning Services$2$28
- Pressure Washing$8$28
- Carpet Cleaning$10$22
- Window Cleaning$6$18
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
Lead math
What your budget actually brings in.
Pick your service, set a budget, and follow it from clicks to booked jobs to revenue, including our management fee. Then change the numbers to match your business.
Clicks0
Leads0
Booked jobs0
- Cost per lead
- $0
- Cost per booked job
- $0
- Revenue from ads
- $0
- Management fee
- $0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
How we win in cleaning & restoration
Two businesses in one category. We market both.
The things we set up in every cleaning and restoration account, because this is where the money is made or lost.
- 01 · Emergency
Built for the 2 a.m. search
Separate emergency campaigns for water, fire, storm and biohazard, with call-only ads after hours and budgets that never run dry at night.
- 02 · Speed to answer
Answer-rate tracking
In restoration, the first company that answers usually wins. We track missed and answered calls by hour, so you see exactly when jobs slip away.
- 03 · Insurance
Claim-ready landing pages
Pages that answer the questions homeowners ask mid-disaster: does insurance cover this, how fast can you come, what happens next.
- 04 · Recurring
Customers who book again
For cleaning, the first job is the cheapest customer you’ll ever buy. We track repeat bookings, so bids reflect lifetime value, not one visit.
- 05 · Local Services Ads
Google Guaranteed and Screened
Local Services Ads charge per lead and sit above everything else for cleaning searches. We handle setup, screening and disputes on bad leads.
- 06 · Proof
Before-and-afters that sell
Photo galleries, reviews and certifications on every service and city page, because this is a trade people judge with their eyes.
Plugs intoCallRailGoogle Business ProfileLocal Services AdsGoogle Analytics 4Tag Manager
Demand calendar
Freezes, storms and spring cleaning write your calendar.
Restoration spikes with the weather; cleaning spikes with the seasons and the holidays. We plan both a season ahead.
Water damageFreezes and storm seasonPeak months: Jan, Feb, Sep, Dec
Mold remediationHumid summersPeak months: May, Jun, Jul, Aug, Sep
House cleaningSpring cleaning and holidaysPeak months: Mar, Apr, May, Nov, Dec
Carpet cleaningSpring and pre-holidayPeak months: Mar, Apr, May, Nov, Dec
Pressure washingSpring and early summerPeak months: Mar, Apr, May, Jun
Window cleaningSpring and fallPeak months: Apr, May, Sep, Oct
How we launch
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
SEO Packages
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, the AEO basics (schema, AI crawler access, answer-first pages) and a named strategist. Want your AI answers tracked and worked on every week? See AEO + SEO.
Essentials
Single-location businesses building a local footprint.
$1,500 /mo
Month-to-month · no setup fee
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Most Popular
Growth
Multi-service or multi-ZIP businesses ready to compete harder.
$2,500 /mo
Month-to-month · no setup fee
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
FAQ
Cleaning & restoration marketing, answered.
Which cleaning and restoration businesses do you work with?
Twelve industries: house and commercial cleaning, carpet cleaning, window cleaning, pressure washing, water damage restoration, mold remediation, biohazard cleanup, hoarding and eviction cleanouts, emergency roof tarping, board-up and emergency glass, crawl space encapsulation, and radon, asbestos and lead services.
How do you market emergency restoration differently from cleaning?
Emergency restoration runs on separate campaigns built for urgent searches, with call-only ads after hours, round-the-clock budgets and landing pages that answer insurance questions. Recurring cleaning runs on its own campaigns built for booking and repeat visits. Keeping them apart stops cheap routine clicks and expensive emergency clicks from competing for the same budget.
What does a lead cost for water damage restoration?
Cost per lead is your cost per click divided by your conversion rate. Water damage clicks typically run from about $18 to $190, and our 2026 report puts leads at roughly $280 to $620. Because a single job is often worth thousands, we track leads through to booked jobs rather than judging the account by clicks.
Do you run Local Services Ads for cleaning and restoration companies?
Yes. Local Services Ads charge per lead instead of per click and appear above everything else for many cleaning and restoration searches. We handle setup and screening, keep your profile and reviews in shape, and dispute leads that should not count.
How important is answering the phone fast?
In restoration it is often the whole game: homeowners in an emergency call the next company when nobody answers. We track answered and missed calls by hour and day, so you can see exactly when you are losing jobs and fix the coverage.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you. Local Services Ads follow once Google finishes screening, and SEO builds over the following months.
How much does cleaning and restoration marketing cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Other industries
Not in cleaning & restoration? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Free strategy call
Be the company that answers at 2 a.m.
Talk to a senior strategist about your services and your service area. We’ll show you what clicks cost where you work, who is taking your emergency calls, and exactly how we’d set up your first month.
Book your free strategy call
or call (904) 341-5986
- No contracts
- Live in 3 business days
- You own everything