Get more brake, engine, and maintenance appointments. Rank for mechanic and auto repair searches nearby.
$2–$35per click
All industries
Auto & transport marketing
More cars in more bays. Every day of the week.
Repair shops, body shops, detailers, EV service, towing and limos. We run Google Ads, the map pack, SEO and AI search for automotive businesses, and we measure what you measure: booked repair orders and cars through the door.
- 7automotive businesses
with their own playbook - Map packfirst, because that’s
where drivers look - 3 daysfrom kickoff to
live campaigns
Next in the bay
- 9:40Brakes & rotorsGoogle Maps
- 10:15Check engine lightGoogle Ads
- 11:00AC not blowing coldGoogle search
- 11:30Tow-in, won’t startLocal Services Ads
- 1:15Collision estimateChatGPT answer
- 2:30EV battery checkGoogle Maps
A sample shop dashboard with made-up numbers, to show what we track for you.
- Auto businesses we market
- 7
- Cheapest clicks from
- $2
- Priciest clicks up to
- $78
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
The roadside moment
Stuck on the shoulder, drivers call the first pin.
Most automotive searches happen at the worst moment: a flat, a warning light, a car that won’t start. Nobody compares ten websites. They look at three pins on a map, check the stars, and tap call.
- Be one of the three pinsGoogle Business Profile, categories, service areas and hours tuned for the searches that matter.
- Win on the starsA steady stream of fresh reviews, so the tie goes to you.
- Answer every callCall tracking with missed-call alerts, because a missed tow call is a lost job.
- Show up in AI answers tooMore drivers ask ChatGPT or Gemini where to go. We make sure your shop is the answer.
Sample map pack with made-up listings.
Seven businesses
Find your shop. Open its playbook.
Each has its own overview, Google Ads playbook and SEO playbook, with the searches, costs and campaign structure that fill bays in that line of work.
Attract collision repair and insurance jobs. Dominate auto body shop searches in your local market.
$10–$16per click
Generate ceramic coating and detailing appointments. Reach car enthusiasts and fleet managers.
$3.90–$9.40per click
Win electric vehicle owners searching for EV repair, maintenance, and battery service. Own the fast-growing EV service niche before competitors do.
$4–$14per click
Capture emergency roadside and towing calls 24/7. Dominate tow truck searches in your service zone.
$4–$78per click
Stranded-driver calls won in 60 seconds. Call-only campaigns and drive-time geo-fencing.
Playbook ready
Fill your fleet with airport transfers, weddings, prom, and corporate transportation bookings.
$5–$15per click
What a click costs
A detail is a $4 click. A tow at midnight can be $78.
Most automotive searches happen close to the moment of need: a warning light, a flat, a fender bender, a car that won’t start. The closer to the emergency, the higher the click, and the more the map pack matters.
We split campaigns by urgency and job value, so a $1,200 brake-and-rotor job and a $60 oil change don’t share a budget.
- Towing$4$78
- Auto Repair$2$35
- Auto Body$10$16
- Limo Services$5$15
- EV Repair$4$14
- Auto Detailing$3.90$9.40
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
Repair order math
What your budget puts in the bays.
Pick your business, set a budget, and follow it from clicks to booked jobs to revenue, including our management fee. Then change the numbers to match your shop.
Clicks0
Leads0
Cars in the bay0
- Cost per lead
- $0
- Cost per car in the bay
- $0
- Revenue from ads
- $0
- Management fee
- $0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
How we win in automotive
Drivers don’t browse. They pick one of three pins.
Six things we set up in every automotive account, because they decide which shop gets the call.
- 01 · Map pack
Win the three pins
Google Business Profile, categories, services, photos, hours and reviews, managed so you show up when drivers search near them.
- 02 · Urgency
Emergency campaigns that never sleep
Towing, lockouts and breakdowns run on separate campaigns with call-only ads and round-the-clock budgets.
- 03 · Job value
Big repairs, not just oil changes
Campaigns split by repair type so transmission, brakes and collision work get the budget they deserve.
- 04 · Reviews
The rating that wins the tie
Drivers pick between shops by stars and recent reviews. We build a steady review process into your workflow.
- 05 · Insurance and fleet
Collision and fleet searches
Body shops and fleet services get pages that answer insurance and billing questions before the call.
- 06 · AI answers
Named when drivers ask AI
More drivers ask ChatGPT or Gemini where to take their car. Your site answers their questions so assistants name you.
Plugs intoCallRailGoogle Business ProfileGoogle Analytics 4Tag ManagerLocal Services Ads
Demand calendar
Winter, road trips and hail set your pace.
Batteries die in the cold, AC fails in the heat, prom and wedding season books the limos. We plan budgets around the calendar your customers drive by.
Auto repairCold starts and summer ACPeak months: Jan, Jun, Jul, Nov, Dec
TowingWinter storms and holiday travelPeak months: Jan, Feb, Jul, Sep, Nov, Dec
Auto bodyWinter crashes and hailPeak months: Jan, Feb, Apr, May, Dec
DetailingSpring clean-up and the holidaysPeak months: Mar, Apr, May, Jun, Dec
EV repairCold-weather range and battery issuesPeak months: Jan, Dec
Limo servicesProm, weddings and the holidaysPeak months: Apr, May, Jun, Sep, Oct, Dec
How we launch
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
SEO Packages
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, the AEO basics (schema, AI crawler access, answer-first pages) and a named strategist. Want your AI answers tracked and worked on every week? See AEO + SEO.
Essentials
Single-location businesses building a local footprint.
$1,500 /mo
Month-to-month · no setup fee
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Most Popular
Growth
Multi-service or multi-ZIP businesses ready to compete harder.
$2,500 /mo
Month-to-month · no setup fee
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
FAQ
Auto marketing, answered.
Which automotive businesses do you work with?
Seven, each with its own playbook: auto repair, auto body and collision, auto detailing, EV repair and service, towing, mobile tire repair and limo services.
How important is the Google map pack for an auto shop?
Very. Most drivers searching for a repair shop or a tow choose from the three businesses shown on the map. Your Google Business Profile, categories, services, photos, hours and reviews decide whether you are one of them, so we manage it alongside your ads and website.
What does a lead cost for an auto repair shop?
Cost per lead is your cost per click divided by your conversion rate. Auto repair clicks typically run from about $2 to $35, and our 2026 report puts leads at roughly $50 to $104. The calculator on this page shows what a budget buys once you enter your own booking rate and average repair order.
Do you market towing companies differently?
Yes. Towing runs almost entirely on urgent searches, so it gets call-only ads, round-the-clock budgets, tight geographic targeting around where your trucks can reach fast, and tracking that shows answered and missed calls by hour.
Can you help with reviews?
Yes. Drivers compare shops by rating and recent reviews, and reviews also help you rank in the map pack. We set up a simple process that asks happy customers at the right moment and puts your best reviews where people decide.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you, and Google Business Profile and SEO work builds over the following months.
How much does auto marketing cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Other industries
Not in automotive? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Free strategy call
Let’s fill your bays.
Talk to a senior strategist about your shop and your area. We’ll show you what clicks cost where you are, who is winning the map pack near you, and exactly how we’d set up your first month.
Book your free strategy call
or call (904) 341-5986
- No contracts
- Live in 3 business days
- You own everything