Google Ads that produce actual leads in Chatham County.
We run Search, Performance Max, and YouTube campaigns for Savannah service businesses — HVAC, roofing, law, medical, hospitality, restaurants, and vacation rentals. In a tourism-heavy metro with 20–40 competitors per vertical, CPL is the only metric that matters. We pick up the phone, you pick up the leads.
Chatham County Google Ads benchmarks.
High-end CPCs (because that’s where it actually works in a competitive coastal metro), with conversion rates based on what our portfolio actually hits. CPL = CPC ÷ conversion rate, every time.
HVAC & A/C
Roofing
Plumbing
Law (estate, real estate, family)
Restoration / Water Damage
Dental / Medical
Pest Control
Tours & Hospitality
Vacation Rentals & Property Mgmt
What the numbers above actually mean for a Savannah business.
Chatham County is quietly becoming two markets at once. The legacy market — historic district tourism, River Street hospitality, Tybee Island seasonality — still runs on the visitor calendar. But the industrial market is exploding: the Port of Savannah's container traffic and the Hyundai Metaplant corridor in Bryan County are pulling thousands of workers into Pooler, Godley Station, Richmond Hill, and the west Chatham suburbs. That population surge means home-services search volume is compounding faster than advertiser competition — a window that typically stays open for two to four years in a growth market before CPCs catch up.
Savannah CPCs run meaningfully below Charleston and Atlanta for equivalent verticals. Our HVAC and plumbing benchmarks reflect that: the same disciplined campaign structure that survives a $78 Charleston click produces outsized returns at Savannah prices. The mistake local advertisers make here isn't overspending — it's under-investing in structure, running one broad campaign while the market is still cheap enough to dominate properly.
Seasonality has two layers. Hurricane season (June–November) drives the coastal surge pattern for roofing and restoration — Savannah's 2016–2017 storm cycle proved how fast those auctions inflate after a landfall threat. Tourism peaks in spring and fall, which moves tours and hospitality and restaurant demand. And the logistics workforce keeps a floor under year-round trades demand that most coastal tourist towns simply don't have.
The businesses that compound in Savannah connect paid search to the rest of the system: a local SEO program that builds map-pack presence while ads rent the top of the page, and a site that converts both the tourist researching on a phone and the new Pooler homeowner looking for a contractor they can trust. Ads are the accelerant; structure is the engine.
Three tiers. Every number checks out.
Management fees scale with ad spend. Every tier hits at least 8–10 clicks per day at realistic CPCs, the minimum volume we need to optimize intelligently.
Local Starter
$2,500 – $4,000/mo ad spend- Best for: pest control, med spa, smaller dental, local retail
- Example math: $3,000 spend @ $16 avg CPC = 188 clicks (~9/day)
- @ 12% conv = 23 leads → $130 CPL
- Search + call-only, 2–3 ZIP targets, tight audience
- Weekly optimization, bi-weekly reports
Growth
$5,000 – $8,000/mo ad spend- Best for: HVAC, plumbing, roofing, dental, estate law
- Example math: $6,000 spend @ $32 avg CPC = 188 clicks (~9/day)
- @ 10% conv = 19 leads → $316 CPL
- Search + PMax + call-only, ZIP-level geo + neighborhood
- Weekly optimization, live dashboard, monthly strategy call
Dominant
$12,000+/mo ad spend- Best for: restoration, personal injury, multi-location operators
- Example math: $15,000 spend @ $50 avg CPC = 300 clicks (~14/day)
- @ 10% conv = 30 leads → ~$500 CPL (high-value cases)
- Search + PMax + YouTube + call-only, seasonal hurricane prep
- Dedicated strategist, weekly calls, custom dashboard
Six things we do that most Savannah agencies don’t.
These are the reasons our Chatham County clients convert at 8–12% instead of the 3–5% industry average. In a tourism-heavy market with distinct micro-markets, discipline wins.
Structure campaigns correctly
Tight ad groups by intent, service, and ZIP neighborhood — not “everything HVAC” lumped together. Quality score goes up, CPCs come down, and the auction stops penalizing you.
Real keyword & competitor analysis
We map what the 20–40 Savannah competitors are bidding on, where they’re winning, where they’re bleeding budget — then attack the gaps with better creative and landing pages.
Optimize the website for conversion
Most PPC agencies drive clicks to slow, generic pages. We fix the landing page before launching the campaign, which is how we hit 10–12% conversion rates instead of 3–5%.
Generate 95%+ relevant traffic
Aggressive negative-keyword curation, match-type discipline, audience signals, and ZIP-level geo-targeting. You don’t pay for clicks from Pooler if you only serve the Historic District, or vice versa.
Create beautiful, unique ads
Custom creative for Search, Performance Max, and YouTube. Ads that reflect Savannah’s brand and market — not cookie-cutter templates. We showcase seasonal and tourism demand signals.
Tracking to perfection
Every call, form, chat, and booking tied to GA4 and the Google Ads account. CPL by keyword, by campaign, by ZIP, by season. No blind spots.
Seasonality is real, and we bid for it.
Savannah’s subtropical climate means year-round HVAC demand with peaks in the summer months. Hurricane season (June–November) drives roofing, restoration, and water damage surges. Tourism peaks March through October, creating a secondary demand layer for hospitality and dining. The Port of Savannah drives year-round commercial services demand. We adjust budgets and bids to the curve, not against it.
Savannah Google Ads questions, answered straight.
How much should a Savannah business spend on Google Ads?
Most start between $2,500 and $6,000/month. At local CPCs of $8–$105 depending on industry, that produces a realistic 8–12 clicks per day — the minimum volume needed to optimize intelligently. Restoration, PI, and real-estate attorney campaigns sit at the high end; pest control, med spa, and most home services run more efficiently. Tourism and hospitality campaigns tend to have lower CPCs but broader reach requirements.
What are your management fees?
Fees scale with ad spend: $400 for budgets under $1K, $600–$800 for $1K–$5K, $1,000–$1,500 for $5K–$30K, and 8–15% of spend for budgets over $30K. Minimum is $400/mo.
Can you target specific Savannah ZIP codes?
Yes. We geo-target at the ZIP level: 31401 (Historic District/Downtown), 31404 (Midtown/Thunderbolt), 31405 (Midtown/Medical Arts), 31406 (Southside/Windsor Forest), 31410 (Whitemarsh/Wilmington Islands), 31419 (Southside/Georgetown). You don’t pay for clicks outside your service area.
Are you a Google Premier Partner?
Yes — the top 3% of Google Ads agencies globally. Direct Google rep access, beta features, priority support.
How long until a new campaign starts working?
Leads start on day one. Full optimization takes 30–45 days. By day 60, CPL is typically 30–50% lower than the launch baseline.
What makes Savannah Google Ads different from Jacksonville?
Savannah’s tourism economy means hospitality and restaurant keywords compete with service keywords in ways that don’t happen in Jax. The Historic District creates dense tourism-search overlap. Hurricane season (Jun–Nov) and tourism peaks (Mar–Oct) create overlapping demand curves. The Port of Savannah and Gulfstream drive unique commercial services demand.
Do you handle hurricane season bid adjustments?
Yes. June through November we adjust bids 30–60% higher for roofing, restoration, water damage, and disaster-recovery verticals. We also manage tourism seasonality and account for military family population from Fort Stewart.
Can you advertise a tourism or hospitality business?
Yes. Hotels, B&Bs, vacation rentals, restaurants, tour operators, attractions. Savannah’s tourism market blends Search, Performance Max, and YouTube with booking-engine conversion tracking.
What verticals do you work with?
Home services, law, medical/dental, med spa, tourism/hospitality, vacation rentals, property management, restaurants, real estate, and local retail. We turn away verticals we have no experience with.
Do I own the Google Ads account?
Yes. Campaigns, keywords, landing pages, data, and history stay with you. Month-to-month, no contracts.
Do you also do SEO?
Yes — see our Savannah SEO page. Running SEO and Google Ads under one team cuts blended CPL 30–50% vs. split vendors.
Stop guessing at CPL. Start optimizing for it.
We’ll audit your existing Google Ads account (or build one from scratch) and show you exactly where your Savannah budget is leaking before you commit to anything.