Google Ads for HVAC & Air Conditioning Companies

We charge a management fee of $800–$1,200/month depending on the number of ad groups (typically 6 in HVAC campaigns) and the complexity of keyword tracking. This is in addition to ad spend. If you spend $8,400/month on ads, add $800–$1,200 for our management. Your total monthly investment is $9,200–$9,600. That investment returns 5–8× your ad spend in HVAC revenue and calls. If your CPL is $120–$160 and your service call is worth $300–$600, the ROI is obvious.

CPL is determined by CPC ÷ conversion rate. If the average CPC in HVAC is $32–$45 and your landing page converts 8%, the CPL is $400–$562. But we achieve $120–$160 through strategic keyword selection. Emergency AC ($42 CPC) converts at 10%. Furnace service ($28 CPC) converts at 9%. Installation ($35 CPC) converts at 8%. Maintenance ($22 CPC) converts at 12%. Blended CPL across all groups: $120–$160. To lower CPL further, you'd either lower your CPC (meaning fewer leads) or raise conversion rates (meaning better landing pages). We optimize both constantly. Most clients see CPL drop by 15–25% in months 3–6 as we optimize.

No. PMax campaigns (Google's "automated" AI bidding across Search, Display, YouTube, Gmail) waste 45–65% of your budget on low-intent clicks outside of Search. A homeowner searching "ac repair near me" on Google Search is 12× more likely to call than someone who sees your ad in YouTube. We only buy Search clicks. We bid aggressively on high-intent keywords. PMax campaigns optimize for clicks, not conversions. We optimize for calls and leads. Our search-only approach costs more per click but delivers 3–4× better ROI.

Campaign launch: Day 1. Ads go live immediately. Keywords start showing. You'll see 12–18 clicks on day 1. Not all clicks convert. Expected leads in week 1: 3–6. By week 2: 8–12 leads. By week 3–4: 16–22 leads per week. This assumes we have proper call tracking and landing pages ready before launch. If we're building landing pages post-launch, add 1–2 weeks to the timeline. Most clients hit 25–35 leads/month by week 6 and maintain that or better long-term.

No contracts. Month-to-month. You can pause or stop anytime with 10 days notice. We don't lock you in. That said, HVAC Google Ads campaigns get better over time. Weeks 1–4 are setup and initial optimization. Months 2–4 are refinement. Months 5–12 are when you see peak ROI and lowest CPL. If you leave after 6 weeks, you miss the compound gains. Most clients commit 6–12 months because the ROI accelerates. But it's your choice.

Great question. Your unique selling points drive all messaging. Do you offer 24/7 emergency response? Other competitors don't—we emphasize that. Do you have a "no service call charge" guarantee? Do you offer same-day service? Do you have a 10-year warranty? Do you specialize in high-efficiency systems? Do you offer financing? Each of these becomes the core message of your ad group and landing pages. We analyze your top 5–7 competitors weekly. If they're not claiming "same-day emergency service," that's your angle. If they avoid "10-year parts warranty," that's yours. Your differentiation is baked into every ad and every landing page we build.

Yes. Google Ads for HVAC contractors is a core service for us. We run Google Ads for heating and cooling repair companies of every size, from single-truck operations to multi-location shops. Whether you focus on AC repair, furnace service, heat pump installs, or year-round maintenance, we build Search-only campaigns around your exact services and service area. Every account is custom—no shared templates, no recycled keyword lists.

HVAC PPC management fees start around $400/mo and scale with your ad spend as the account grows in keywords, ad groups, and tracking complexity. That fee is separate from what you spend on clicks. You always know what you pay us and what goes to Google. Because we build the math around your service values and target CPL before launch, the management fee is designed to pay for itself in booked jobs.