Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
With 565,000+ filings annually and competition limited by location, bankruptcy law is one of the highest-ROI digital marketing verticals. We make sure your firm captures those leads.
No commitments. No sales call unless you want it.
2025 saw record bankruptcy filings across the US. Each filer is actively searching for legal representation online, on mobile, with intent to hire.
Florida ranks among the top 5 states for bankruptcy filings. Jacksonville metro alone has 8,000+ filings annually—and most attorneys compete regionally, not globally.
Unlike highly competitive markets, bankruptcy keywords remain underpriced. You get qualified, intent-rich leads without the $200+ CPC of other practice areas.
Most bankruptcy searches happen on mobile, late evening, or weekends. People are searching with urgency. Proper PPC and mobile optimization convert at 3-5x rate.
We've worked with 50+ bankruptcy firms. These are the exact problems we hear every single time.
Your local firm gets bypassed because LawFirm.com and bigger players outbid you. You lose leads to competitors across the country who haven't won a local case in years.
You're bidding on "bankruptcy" and "chapter 7" at premium CPCs. Your budget gets burned on tire-kickers, debt settlement offers, and low-intent clicks.
Your campaigns lump Chapter 7 and Chapter 13 together. But they're vastly different demographics. Ch. 7 is high-volume, Ch. 13 is high-value. You can't optimize.
Your website talks about "all practice areas." Bankruptcy visitors bounce instantly. You need bankruptcy-specific messaging, Chapter explanations, and social proof.
Your Google Business Profile is inactive or poorly optimized. When people search "bankruptcy lawyer near me," you're invisible. National firms take those local spots.
You don't know which keywords, campaigns, or landing pages drive calls. You can't optimize. ROI is a mystery. Budget decisions are guesses.
From zero to leads in 8 days. Then we optimize forever.
Competitive analysis, keyword research, Chapter 7 vs 13 market mapping, audience segmentation. We uncover opportunities your competitors miss.
Campaign setup, ad copy writing, landing page creation or optimization, conversion tracking install. Everything is tested and refined before launch.
Go live and scale. We monitor daily: bid adjustments, keyword performance, ad copy rotation. Your first leads arrive within days.
A/B testing, ROI tracking, bid strategy refinement. Bi-weekly updates on performance, upcoming optimizations, and long-term direction.
These aren't marketing promises. They're built into how we operate.
Month-to-month. If we don't deliver, you leave. This forces us to earn your business every single month. No long-term lock-in, no escape fees.
Your Google Ads account. Your search console. Your landing pages. All assets remain in your name. If you leave, you keep everything.
Real-time dashboards. No hidden metrics. You see every click, every impression, every dollar spent. Monthly strategy calls to review and adjust together.
Direct line to leadership. Not ticketing system. Questions about ad copy, landing pages, strategy? You get answers, not delays.
Certified expert status. Advanced features, early beta access, dedicated support from Google. We're vetted; you benefit from that partnership.
You work with Richard Lacayo or a member of his core team. No account manager hand-offs. You know who's steering your campaigns.
They're not the same in law or in marketing. Here's how we differentiate.
Lower Cost Per Lead vs. Industry Average
More Qualified Leads in First 6 Months
Map Pack Ranking in 6 Months (Local SEO)
From Kickoff to First Campaign Live
When you work with Media Spearhead, you're not just getting a service provider. You're getting a partner who understands bankruptcy law, digital marketing, and the unique challenges law firms face. Meet your account leadership.
Co-Founder & CEO | Account Lead
20+ years in digital marketing. Built Media Spearhead to serve underserved verticals with precision and care. Your direct contact for strategy and major decisions.
Dedicated to Your Firm
Manages daily operations, bi-weekly reviews, and ongoing optimization. Your go-to for campaign updates, questions, and tactical implementation.
We're not a set-it-and-forget-it agency. You stay informed, involved, and in control.
Scheduled calls every two weeks. Review performance, discuss learnings, align on next priorities.
Questions between calls? Email, Slack, or phone. Direct line to your strategist and leadership.
Walk through campaigns, landing pages, and reporting together. Collaborative troubleshooting and strategic planning.
Richard's cell for urgent strategy questions. Not buried in ticketing. Real conversations with decision-makers.
Our minimum management fee is $500/month. That covers strategy, campaign management, optimization, and reporting. Ad spend is separate and entirely up to you. Most bankruptcy firms start with $3,000–$5,000/month in ad spend, which generates 15–30 qualified leads per month depending on location and competition. We'll build a custom proposal based on your market and goals.
Google Ads launches in 24 hours, and you'll see calls/form submissions within 48–72 hours in most markets. SEO takes longer—typically 6–12 weeks to see noticeable improvements in rankings, 3–6 months for significant traffic increases. We focus on quick wins (PPC) + long-term assets (SEO) so you get immediate revenue and sustainable growth.
Yes, absolutely. We build separate campaigns for each. Chapter 7 gets high-volume, lower-CPC targeting (asset liquidation, debt discharge messaging). Chapter 13 gets targeted, higher-intent campaigns (home protection, income restructuring). We optimize each independently so your budget goes where it converts best for your firm's strengths.
Month-to-month, no contracts. You can cancel anytime with 30 days' notice. Your Google Ads account, landing pages, and all assets stay with you. No penalties, no hand-waving. We earn your business every month—if we're not delivering, you're free to go.
We don't guarantee specific numbers because bankruptcy markets vary wildly by city, competition, and case type. What we guarantee is our process: strategic setup, daily monitoring, transparent reporting, and ongoing optimization. We've helped 50+ bankruptcy firms grow their practices—many scaling from 5 leads/month to 40+. Your results depend on your market, budget, and case acceptance rate. We'll be honest about what's realistic for your area.
We can work with it. If it's converting, great—we just add bankruptcy-specific landing pages and optimize for lead capture. If it needs a full redesign, we can recommend trusted designers or point you toward our own rebuild services. Either way, PPC and SEO work alongside your website; they don't require a rebuild unless your site is truly broken.
Yes. Multi-location firms scale well with us. We handle separate campaigns and landing pages for each city, manage all reporting centrally, and coordinate strategy across offices. One dashboard, one management fee, multiple revenue streams. Ideal for firms expanding regionally.
Call tracking (unique numbers per campaign), form submissions with hidden fields tracking source, and Google Ads conversion tracking. You'll know exactly which keyword, ad, landing page, and device drove each lead. This transparency lets us optimize ruthlessly and prove ROI.
Whether you're in Jacksonville, Tampa, Miami, or anywhere in Florida—or you're ready to go national—we'll build a strategy tailored to your firm's strengths. No fluff. No promises we can't keep. Just results.
Explore our core services and other industry verticals:
Every bankruptcy lawyers client gets the same core services: Google Ads management, SEO services and answer engine optimization (AEO). Use the bankruptcy lawyers keywords and CPCs list to plan your budget.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
